Thursday, April 23, 2009

Perfume and cologne: Weapons of Mass Seduction.

With hundreds of new fragrances released every year, perfume and cologne has traditionally been marketed as a way to catch the attention of the opposite sex… Advertising focuses on how atractive you’ll be if you wear the latest perfume by a famous designer, or better, your favorite celebrity.

Now, let’s think about this concept for a minute – yes, the sense of smell is the most powerful of all senses, and fragrances play a roll in stimulating the brain. But is it that the fragrance makes us confident? Is it that your mindset is influenced by the fact that you are wearing a “seductive fragrance”? Sex sells, and is selling lots of perfume and cologne. We have moved from a splash of clean and fresh scent to a spray of seduction. No more talk about how wonderful you will smell.

Now it’s all about how many members of the opposite sex will fall to your feet because of how you smell. Perfume and cologne is about creating an extension of your appearance – one that is only perceived by anyone within an arms reach from you. The fragrance becomes you as it mixes with your body chemistry to create a signature scent that is uniquely yours, and one that some members of the opposite sex will find attractive. However, if you are thinking about knocking every prospect down to their knees because of the fragrance you’re wearing, maybe you need to spend your money wisely!

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